Skip to content

Digital Marketing Specialist Career Path

Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate


Uplatz

Summary

Price
£32 inc VAT
Study method
Online
Course format What's this?
Video
Duration
150 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Add to basket or enquire

Overview

This is Digital Marketing Specialist Career Path program by Uplatz consisting of video courses leading to a career in Digital Marketing. You will be awarded Course Completion Certificate at the end of the course.

In digital Marketing, a company has a product which they wish to sell and hence, then they try to attract customers, introduce the product and try to close the sale. Many Companies are trying to attract customers by using the massive power of the internet; they have to employ many Digital Marketer in different role and with the special skill sets to help with this purpose. Digital Marketing is very adaptable and creative in nature.

The new trend of digitizing businesses has created the need for a new kind of professional ones well-versed in the business and art of digital marketing. Digital marketing includes, but is not limited to, the following positions:

  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Search Expert
  • Email Marketer

A successful digital marketer will carry a broad range of skills designed to connect with, and have a strong positive influence on, customers wanting to know more about a given product or service. The final goal is increased sales for business, and digital marketing is the most efficient manner for reaching this aim.

A digital marketing job is one of the most sought-after career pathways in today's digital world. Upskilling in this field can help you progress in your career. A digital marketing manager is in charge of creating, executing, and managing marketing initiatives that are effective in promoting a company's services or goods. A manager is crucial in raising brand recognition in the digital market, increasing app and website traffic, and attracting new clients. A digital marketing manager also aids in the discovery and evaluation of the newest digital technologies and web analytics tools in order to measure website traffic and improve email marketing campaigns, social media advertisements, and other marketing efforts.

Course media

Description

With a rise in digitalization and online brand presence, digital marketing is expanding like never before. Every new business is seeking its presence online; hence, the need to have a professional digital marketer arises from there.

A digital marketing manager is accountable for the development, implementation, and management of marketing campaigns that are successful enough for promoting a business and its services or products. A digital marketing manager also helps to find out and assess the latest digital technologies and web analytics tools to evaluate the website traffic to optimize email marketing campaigns, social media ads, and more.

In this Digital Marketing Executive Career Track, you will understand the fundamentals of digital marketing and how to create a sales funnel. Increase your sales by twofold by converting your visitors into prospect leads. Master SEO, Social Media Mastery, Content Marketing Deliverables, LinkedIn Branding, Growth Hacking Mastery, Blogging, Freelancing Earning Training, Email Optimization, PPC power programming, AdSense, Google Ads, and other approaches. Discover innovative and clever ways to raise brand recognition. Learn Digital Marketing Courses to attract more readers to your content and turn your sales position into an expert position.

This online digital marketing executive program will provide you with a comprehensive overview and advanced knowledge of the eight most significant digital marketing domains, as well as real-world projects to help you develop domain experience and become industry-ready. To prepare you for a career, you'll be introduced to a number of digital marketing technologies, gain considerable project experience, and complete a digital marketing capstone project. You will obtain a digital marketing certificate from Uplatz after completing this digital marketing training course, certifying that you have gained the skill set of a Digital Marketing Specialist and proving your competence to lead digital marketing initiatives in your business.

To become a professional digital marketer, below-mentioned are the skills that you would need:

  • Advertising Expertise
  • Sales Skills
  • Accurate Thinking
  • Analytical and Creative Abilities

Course Outcomes

  1. Examine how marketing, operations, and human resources interact in real-time delivery.
  2. Demonstrate cognitive understanding of the abilities needed to do online research and market research, as well as discover, evaluate, and choose digital market prospects.
  3. Using applicable marketing theories and frameworks, explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies.
  4. Research and assess difficulties related to adjusting to globalised marketplaces that are continually evolving and becoming increasingly networked.
  5. Examine the traditional marketing mix in light of a growing and diverse set of digital strategies and approaches.
  6. Recognize the significance of conversion and the value of digital relationship marketing.
  7. Examine ethical and cross-cultural challenges in globalised digital markets

Who is this course for?

Everyone

Requirements

Passion to learn and succeed!

Career path

  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Social Media Expert
  • Digital Marketing Analyst
  • Google Ads Specialist
  • PPC Manager
  • Media Planning Manager
  • Paid Advertising Specialist
  • Media Manager
  • Digital Marketing and Communications Manager
  • SEO Specialist
  • Content Marketing Executive
  • Brand Manager
  • Marketing Analyst
  • SEO Analyst

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Course Completion Certificate by Uplatz

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.